Why Your Company Needs Data Harmonization for eCommerce (and how you an implement it)
The Consumer-Packaged Goods (CPG) industry is in a unique position compared to a lot of other industries. The COVID-19 pandemic caused a sudden, seismic shift in the retail sector in 2020. The resulting disruption of consumption patterns was reflected in extraordinary changes in shopping behavior impacting what consumers buy, where they buy, how much, and how often. Online grocery sales experienced explosive growth, with sales growing 40% in 2020, more than double previous projections before the pandemic.
Webinar: Building an eCommerce Game Plan with Digital CDTs
Johnson & Johnson was featured in a Super Session Panel at CMA’s 2019 Annual Conference. During the session, Cristina shared J&J’s experience with Digital CDTs vs. Brick & Mortar CDTs and why Digital CDTs are necessary, as the channels clearly work in different ways. After vetting 10 suppliers, J&J chose to partner with Decision Insight to develop a unique retailer-specific eCommerce shopper-based taxonomy (click-path). Tactical initiatives were also developed, such as new product page content, product assortment, and merchandising elements that are making a difference with retail partners. Now this presentation has been expanded into a full webinar presented by CMA/SIMA