Thought Leadership

Webinars, White Papers, & Articles

White Paper: The Importance of Pricing to Both Shoppers and Retailers

Changing price can be the quickest way to increase your bottom line, but there are risks to how shoppers and retailers will react.

Decision Insight and TABS Analytics partnered on this white paper to demonstrate the importance of understanding pricing from both a shopper and retailer perspective. Just as important as understanding the impact of price changes is the effect of changes in the marketplace, which enables brands to prove to the retailer that the recommended pricing will be positive for the brand, for private label, and for the category. Bringing together advanced analytics and virtual research to identify the right pricing strategies helps companies win at retail.

White Paper: Research Solutions for eCommerce Category Leadership

We leverage the key elements within each phase of the CatMan/ECL 5D Process to generate ROI for both retailer and manufacturer. This White Paper outlines how we can help you get started on the road to success in all 5D steps.

Using our proprietary Test and Learn Digital.IQ™ research platform to drive data-informed strategic direction with market-proven shopper research allows companies to thrive in the eCommerce marketplace.

White Paper: Best Practices for Testing Packaging Redesigns

When brands make packaging changes, there’s a possibility the new packaging could harm sales or cause the product to lose significant shelf presence.

Decision Insight analyzed the results from packaging studies conducted over a three-year period to uncover patterns of shopper behavior and perceptions when interacting with new packages.

This paper outlines best practices for testing package redesigns, including virtual shopping; shares findings about the outcomes of package redesigns; and describes how to make packaging research work for your brand.

Webinar: Adapting CatMan Principles to the Digital Channel, presented by Craig Hodnett

The Category Management Process is different online, where the physical restrictions of the store are removed and shoppers have a different set of priorities. Category and Shopper Strategies – such as CDTs, Merchandising, and Packaging – need to be customized for the eCommerce channel. This presentation addresses adaptations for principles that move the needle differently in eCommerce, including examples from research Decision Insight has conducted in these areas.

Webinar: Building an eCommerce Game Plan with Digital CDTs

Johnson & Johnson was featured in a Super Session Panel at CMA’s 2019 Annual Conference. During the session, Cristina shared J&J’s experience with Digital CDTs vs. Brick & Mortar CDTs and why Digital CDTs are necessary, as the channels clearly work in different ways. After vetting 10 suppliers, J&J chose to partner with Decision Insight to develop a unique retailer-specific eCommerce shopper-based taxonomy (click-path). Tactical initiatives were also developed, such as new product page content, product assortment, and merchandising elements that are making a difference with retail partners. Now this presentation has been expanded into a full webinar presented by CMA/SIMA

Webinar: How Bel Brands Reimagined the Snack Occasion for eCommerce

Bel Brands will shares how they embraced the advantages of the digital channel by reframing the Snacking occasion. In the store, snack products are limited to the physical location of their “category,” i.e., dairy, center store, frozen, etc. By testing new promotional solutions in a virtual eCommerce environment, Bel was able to develop best practices to grow sales and shopper satisfaction without using the Price lever. Presentation by Darlene Ampe of Bel Brands and Craig Hodnett of Decision Insight from the 2018 CMA Annual Conference.