Break through the Clutter to Maximize Sales

Our experience is that traditional research techniques focus on stated attitudes and opinions. The problem is that these stated measures do not translate into actual sales. So, a decade ago Decision Insight was the first to develop a tool that measures shopping behavior online. Our virtual shopping measures actual behavior by testing alternative Shopper Marketing initiatives in the context of an actual shopping experience, including the full competitive set.

For companies with a portfolio of brands and products, it is critical to understand the impact of a strategy not only on an individual SKU… but also on the full brand, the full corporate portfolio, and even the entire product category. The only way to do that is to include those components in the research – and the best way to do that is to create the full shopping environment.

Finally, we know that different channels and different retailers within a channel drive varying consumer expectations. For example, what works in Kroger may not work in Walmart, what works in 7-Eleven may not work in Target, etc. We can create the virtual environment in the context of a specific store, allowing you to get true shopper insights.

Decision Insight has validation that it works! In category after category, we have correlated to brand share at .90 or better. Named by the Path to Purchase Institute as the “purest research house among virtual shopping suppliers,” we have shown our virtual shopping method is superior to traditional approaches.

Of Related Interest:

How To Win Over Buyers Who Don’t “Buy It”


ShopperIQ Proprietary Solutions

ShopperIQ, Decision Insight’s proprietary suite of virtual shopping research solutions, provides the go-to-market confidence required in today’s competitive retail world.

Best-In-Class Research

Our best-in-class research and insights specialists reliably transform consumer insights into successful retail solutions. By testing alternative in-store initiatives in the context of an actual store environment with a full category assortment, we are able to measure sales impact – and the important “whys” behind the sales activity.

Cost Effective

Making the case for retailer implementation and going to market with confidence has never been easier, faster or more cost effective. And, DI ShopperIQ results correlate to in-market data at 90% or better.