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Struggling to Harmonize your eCommerce Data?

Struggling to Harmonize your eCommerce Data?

Is your data giving you the full picture? Every CPG manufacturer had to reevaluate its online channel strategy and sales in 2020 due to COVID-19, and with…

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Retail Showdown

Retail Showdown

Retail Showdown: Brick & Mortar vs. eCommerce

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Millennials Bring Shopping Habits to eComm

Millennials Bring Shopping Habits to eComm

Millennials Bring Shopping Habits to eComm In their 7th Annual Food & Beverage Trends report, DI parent company TABS Analytics revealed grocery eComm…

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Rapid POP Testing – Results at the Speed of Business

Rapid POP Testing – Results at the Speed of Business

Rapid POP Testing – Results at the Speed of Business Point of Purchase materials often play a linchpin role in the success or failure of many shopper…

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Packaging for eCommerce

Packaging for eCommerce

Face It, Your Package Looks Different On-Screen In brick and mortar, products have always been the main attraction. The aisles, the shelves – dazzling…

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Best Practices in Aisle Arrangement

Best Practices in Aisle Arrangement

Best Practices in Aisle Arrangement Based on How Shoppers Shop At Decision Insight we're often asked, "What matters most at retail?"

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Building a Playbook for eCommerce Success

Building a Playbook for eCommerce Success

Building a Playbook for eCommerce Success

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Optimal Aisles: A Win/Win/Win

Optimal Aisles: A Win/Win/Win

Optimal Aisles: A Win/Win/Win  

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Package Testing – Attention is Everything

Package Testing – Attention is Everything

Product packaging once served narrow objectives — containing and protecting the product on its journey from manufacturing facility to retailer's shelf to…

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