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Retail Showdown

Retail Showdown

Retail Showdown: Brick & Mortar vs. eCommerce

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Millennials Bring Shopping Habits to eComm

Millennials Bring Shopping Habits to eComm

Millennials Bring Shopping Habits to eComm In their 7th Annual Food & Beverage Trends report, DI parent company TABS Analytics revealed grocery eComm…

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Rapid POP Testing – Results at the Speed of Business

Rapid POP Testing – Results at the Speed of Business

Rapid POP Testing – Results at the Speed of Business Point of Purchase materials often play a linchpin role in the success or failure of many shopper…

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Packaging for eCommerce

Packaging for eCommerce

Face It, Your Package Looks Different On-Screen In brick and mortar, products have always been the main attraction. The aisles, the shelves – dazzling…

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Best Practices in Aisle Arrangement

Best Practices in Aisle Arrangement

Best Practices in Aisle Arrangement Based on How Shoppers Shop At Decision Insight we're often asked, "What matters most at retail?"

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Building a Playbook for eCommerce Success

Building a Playbook for eCommerce Success

Building a Playbook for eCommerce Success

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Optimal Aisles: A Win/Win/Win

Optimal Aisles: A Win/Win/Win

Optimal Aisles: A Win/Win/Win  

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Package Testing – Attention is Everything

Package Testing – Attention is Everything

Product packaging once served narrow objectives — containing and protecting the product on its journey from manufacturing facility to retailer's shelf to…

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Extreme Marketing Makeover: And the Award Goes to...

Extreme Marketing Makeover: And the Award Goes to...

Product, the Reason for the Other Ps to Be! Product, you were the star of the show. Each day you brought your A-game under the bright, fluorescent retail…

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Online Promotion and the New Product Launch New Marketing Makeover Part 3

Online Promotion and the New Product Launch New Marketing Makeover Part 3

Online Promotion and the New Product Launch New Marketing Makeover Part 3 Promotion, you were the P the other three wanted to be. Your billboard…

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Best of 2017

Best of 2017

SHARING OUR TOP STORIES >>> REVIEWING THE BEST OF 2017 Measuring Passion and Volume: Beyond TURF Brands Should Dream Big When Developing Digital…

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High Stakes eComm Pricing Games 

High Stakes eComm Pricing Games 

High Stakes eComm Pricing Games Extreme Marketing Makeover: The Price is Right, Right? Price, you were the bedrock of brick and mortar, but the Internet…

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Extreme Marketing Makeover: The Four Ps Edition

Extreme Marketing Makeover: The Four Ps Edition

Extreme Marketing Makeover: The Four Ps Edition First in a Four-Part Series

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New Date for CMA Webinar: You Can't Automate the Shopper

New Date for CMA Webinar: You Can't Automate the Shopper

New Date for CMA Webinar: You Can’t Automate the Shopper What Makes Your Automation Tools Unpredictable? The Shopper.

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