Discover within an organization usually requires a catalyst. At DI we have a diverse team of skilled research professionals who are well-versed in the navigation of complex research questions and work together to create custom solutions that address our clients’ most important business issues.
The combined “tribal knowledge” of a modern-day corporation can be astoundingly powerful – yet stubbornly reclusive. Disciplined listening can sometimes be the path to bold discovery. We listen, we discover, we create, we analyze, we interpret, we discuss – then provide a recommendation to answer the specific business questions.
Decision Insight has the team and the track record to help you develop winning retail strategies. Our experts regularly consult with clients in category growth strategies – including creating solutions to develop the overall category as well as your specific category leadership role.
We employ a number of methodologies and pride ourselves on creating customized solutions and research approaches to test and validate retail strategies. Translating research insights into marketplace success requires a team that can translate insights into activation. Our team will literally create a new approach based on your unique needs and objectives.
Every year in every company there are a limited number of high impact initiatives that must go well to make the business plan. These may be the “big bets” – perhaps with innovation, with a high risk / high reward profile. Or they could be associated with one or more of the Four P’s, that bear a significant weight on enterprise P&L.
In such cases there’s too much at stake to simply roll the dice. Especially since Decision Insight is finely tuned to provide you with the affordable and timely guidance you need – complete with quantifiable validity – to make wiser decisions. Why? So we can better help you “make your number.”
Decision Insight keenly understands that the fundamental measure of your success is the results gained from the specific actions you take. In a word: Activation.
At DI, our focus on successful activation truly informs our daily work. Efficient project execution and research excellence is a given, but we know you need more. Our work needs to directly connect to your business strategies. Which means we’ll always do our due diligence to understand a project’s larger business context.
And, after project completion, we specifically inquire how research affected real world action. After all, when you win, we win.