Building an eCommerce Game Plan with Digital CDTs

CMA/SIMA presented this webinar featuring Johnson & Johnson's Cristina Marinucci. Cristina shares J&J’s experience with Digital CDTs vs. Brick & Mortar CDTs and why Digital CDTs are necessary, as the channels clearly work in different ways. After vetting 10 suppliers, J&J chose to partner with Decision Insight to develop a unique retailer-specific eCommerce shopper-based taxonomy (click-path). Tactical initiatives were also developed, such as new product page content, product assortment, and merchandising elements that are making a difference with retail partners.

Digital.IQ Proprietary Solutions
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Digital.IQ Proprietary Solutions

Now shoppers have the freedom to move back and forth between physical and digital retailers. Our suite of online shopping research solutions tests across all channels, including eCommerce.
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Best-In-Class Research

Testing eCommerce strategies with shoppers in a controlled environment provides an understanding of what shoppers See, Think, and Do – with predictive sales results that lead to implementation and going to market with confidence.
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Digital Success

By understanding what the online shopper needs, we can translate shopper insights into eCommerce action.
https://www.youtube.com/watch?v=Qud9C4RZJrw

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