Presented by Cristina Marinucci, eCommerce Insights & Analytics – NA Lead at Johnson & Johnson, key highlights include:

  • Provided improved taxonomy for Baby Care
  • Simplified navigation and reduced number of clicks to get to the right products
  • Provided substitution, retention, and walk-away rates
  • Discovered Organic/Ingredients is an important “search”/filter for the online decision process – which was missing from the current taxonomy
  • Based on this success, J&J is expanding this into other Health & Beauty categories

Digital.IQ Proprietary Solutions
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Digital.IQ Proprietary Solutions

Now shoppers have the freedom to move back and forth between physical and digital retailers. Our suite of online shopping research solutions tests across all channels, including eCommerce.
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Best-In-Class Research

Testing eCommerce strategies with shoppers in a controlled environment provides an understanding of what shoppers See, Think, and Do – with predictive sales results that lead to implementation and going to market with confidence.
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Digital Success

By understanding what the online shopper needs, we can translate shopper insights into eCommerce action.
https://www.youtube.com/watch?v=Qud9C4RZJrw

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