Presented by Cristina Marinucci, eCommerce Insights & Analytics – NA Lead at Johnson & Johnson, key highlights include:

  • Provided improved taxonomy for Baby Care
  • Simplified navigation and reduced number of clicks to get to the right products
  • Provided substitution, retention, and walk-away rates
  • Discovered Organic/Ingredients is an important “search”/filter for the online decision process – which was missing from the current taxonomy
  • Based on this success, J&J is expanding this into other Health & Beauty categories

Digital.IQ Proprietary Solutions

Digital.IQ Proprietary Solutions

Now shoppers have the freedom to move back and forth between physical and digital retailers. Our suite of online shopping research solutions tests across all channels, including eCommerce.

Best-In-Class Research

Testing eCommerce strategies with shoppers in a controlled environment provides an understanding of what shoppers See, Think, and Do – with predictive sales results that lead to implementation and going to market with confidence.

Digital Success

By understanding what the online shopper needs, we can translate shopper insights into eCommerce action.

Ready To Get Started?

No one understands modern shopper behavior and consumer motivation like Decision Insight.

Request More Info