While it’s important that consumers enjoy using your restaurant’s website, how can you optimize your digital strategies to grow sales? Decision Insight’s DiningIQ-Digital research solution, based on measuring actual behavior – not just attitudinal measures such as usability and appeal – allows you to accomplish both.
By exposing respondents to a simulated restaurant website or app, and allowing them to order from the online menu just as they would in real life, what-if strategies can be tested to see how they impact performance. Our proprietary platform allows restauranteurs to test new product introductions, featured product messaging, pricing changes, deals, new offers and bundles, and limited-time offers.
DiningIQ-Digital is an effective and proven tool to measure online ordering. Output from the research includes measures on:
- Menu Item Reach (% of consumers who order each item)
- Product Mix (share of items across menu)
- Average Ticket Price
Click here to tell us a little about your online menu challenges and one of our experts will get right back to you.