RBDR Interview with Cathy Allin about Shopper Behavior
DI President Emeritus Cathy Allin Featured in Research Business Daily Report
In a recent podcast by RBDR focused on Market Research in the Covid-19 era, Bob Lederer interviews DI President Emeritus Cathy Allin. In the video, Cathy discusses the lifestyle changes shoppers are making due to the pandemic. The past two months have pushed growth within Grocery into overdrive, especially online and mobile purchases.
She also shares data from the TABS/DI Covid-19 Total Store Impact Tracker, a free service offered to clients to understand changes in the marketplace during these uncertain times.
To learn more about Decision Insight, contact Leslie Downie.