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Best of 2017

Best of 2017

SHARING OUR TOP STORIES >>> REVIEWING THE BEST OF 2017 Measuring Passion and Volume: Beyond TURF Brands Should Dream Big When Developing Digital…

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Price – Second Part of DI’s Four Ps in the Digital World

Price – Second Part of DI’s Four Ps in the Digital World

Price – Second Part of DI’s Four Ps in the Digital World In this series of articles, we examine the “Four Ps” (Price, Product, Promotion and last month’s…

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Are the 4Ps still Relevant? First Up: Place

Are the 4Ps still Relevant? First Up: Place

Are the 4Ps still Relevant? First Up: Place There is revolutionary change in today’s retail landscape. Various thought leaders have expressed equally…

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Does Your Retail Sales Strategy Truly “Click”?

Does Your Retail Sales Strategy Truly “Click”?

Does Your Retail Sales Strategy Truly “Click”? The OmniShopper has changed retail forever: Successful Go-To-Market Strategy Platforms must now include the…

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Less is More: Eliminating SKUs and Increasing Sales

Less is More: Eliminating SKUs and Increasing Sales

Less is More: Eliminating SKUs and Increasing Sales While Innovation is a major growth driver today across all manufacturers, the question for today’s…

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4Ps of Marketing Need Extreme Mobile Makeover

4Ps of Marketing Need Extreme Mobile Makeover

4Ps of Marketing Need Extreme Mobile Makeover The Fourth P is in the palm of your shopper's hand. Are you there yet?

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Game-Changing Product Innovation with Virtual Conjoint

Game-Changing Product Innovation with Virtual Conjoint

Game-Changing Product Innovation with Virtual Conjoint Innovation in the Detergent Aisle

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Speed, Need & Innovation: The Best Practice CDT

Speed, Need & Innovation: The Best Practice CDT

Speed, Need & Innovation: The Best Practice CDT

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Dreamers Should Dream Big in Digital, Forge a Future Tempered with Experience

Dreamers Should Dream Big in Digital, Forge a Future Tempered with Experience

Dreamers Should Dream Big in Digital, Forge a Future Tempered with Experience Leslie Sarasin, president and CEO of the Food Marketing Institute, in her…

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Lightning in a Dessert Carton

Lightning in a Dessert Carton

Lightning in a Dessert Carton Ben & Jerry’s struck marketing gold back when they took an idea from an ice cream shop bulletin board and turned it into one…

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SHARING OUR TOP STORIES >>> REVIEWING THE BEST OF 2016

SHARING OUR TOP STORIES >>> REVIEWING THE BEST OF 2016

SHARING OUR TOP STORIES >>> REVIEWING THE BEST OF 2016 CatMan 2.0 is Finally Here

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Holiday Shopper Insights

Holiday Shopper Insights

Holiday Shopper Insights Omnichannel is about true continuity of experience. To be “Omni” is to perceive all things. And, in order for a shopper to…

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Aisle Arrangement Close-Up: Vitamins and Supplements

Aisle Arrangement Close-Up: Vitamins and Supplements

Aisle Arrangement Close-Up: Vitamins and Supplements The following is an excerpt from our recent newsletter – click here to access the full article.

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Election Poll Fail Exposes Behavior Prediction Flaws

Election Poll Fail Exposes Behavior Prediction Flaws

Election Poll Fail Exposes Behavior Prediction Flaws What 2016 Presidential Election Polling Failure Tells Us About Consumer Decision Making ...And Why…

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In Case You Missed It: Category Management Webinar

In Case You Missed It: Category Management Webinar

In Case You Missed It: Category Management Webinar Category Management Association Webinar – The 2.0 Retail Landscape

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Sign up for the CatMan 2.0 Delivery Tour

Sign up for the CatMan 2.0 Delivery Tour

Sign up for the CatMan 2.0 Delivery Tour Category Management 2.0 is Finally Here!

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Does Your Packaging Need A Makeover?

Does Your Packaging Need A Makeover?

Does Your Packaging Need A Makeover? There’s an ongoing joke in the Tina Fey movie “Whiskey Tango Foxtrot” where her character, who plays a reporter in…

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CatMan 2.0: The Evolution of Category Management

CatMan 2.0: The Evolution of Category Management

CatMan 2.0: The Evolution of Category Management Under the direction of Gordon Wade, one of the founders of the CatMan 1.0 discipline, the Category…

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