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Don't Miss the Super Session at the CatMan Show

Don't Miss the Super Session at the CatMan Show

We're going to the 2019 CMA/SIMA Conference - February 25-27 at Caesar’s Palace in Las Vegas Will you be there? We're looking forward to the "don't miss"…

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Innovation is our Core from the Top Down

Innovation is our Core from the Top Down

Innovation is our Core from the Top Down Decision Insight President and CEO Cathy Allin was recently recognized as an Innovator by the Path to Purchase…

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Build a Winning eCommerce Game Plan with Digital CDTs

Build a Winning eCommerce Game Plan with Digital CDTs

Build a Winning eCommerce Game Plan with Digital CDTs Both Brick & Mortar CDTs and Digital CDTs (D-CDTs) provide a deeper understanding of shopper…

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Category Management Association Webinar – The 2.0 Retail Landscape

Category Management Association Webinar – The 2.0 Retail Landscape   Cathy Allin and Craig Hodnett presented Helping Your Retailer Capture the…

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Happy Holidays

Happy Holidays All of us at Decision Insight hope your holidays are merry and bright! In the spirit of the season, we’re sharing some of the groups we…

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Johnson & Johnson Makes Shopping Better for Moms

Johnson & Johnson Makes Shopping Better for Moms Alex Sodek, our Chief Research Officer, is quoted in an article published in Hub magazine how J&J…

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Identifying Optimal Aisles from 100s of Variations

Identifying Optimal Aisles from 100s of Variations

Identifying Optimal Aisles from 100s of Variations One of Decision Insight’s clients, a category captain in a set that includes 4 key product segments,…

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Cathy Allin Wins Women of Excellence Award for Innovation

Cathy Allin Wins Women of Excellence Award for Innovation

Cathy Allin Wins Women of Excellence Award for Innovation Decision Insight President and CEO Cathy Allin was honored with the Path to Purchase Institute’s…

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The Research-Informed Packaging Decision

The Research-Informed Packaging Decision

The Research-Informed Packaging Decision Product packaging once served narrow objectives — containing and protecting the product on a journey from…

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We’re getting charged up to present with Verizon!

We’re getting charged up to present with Verizon!

We’re getting charged up to present with Verizon! We’re excited for the P2PX Conference in Minneapolis next week! Will you be there? If so, please join…

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September Webinar: Bel Brands & DI

September Webinar: Bel Brands & DI

September Webinar: Bel Brands & DI

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In Case You Missed It: Category Management Webinar

In Case You Missed It: Category Management Webinar

In Case You Missed It: Category Management Webinar The Category Management Association recently posted the recording of our popular webinar:

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DI Interviews Manufacturers on the Future of eCommerce

DI Interviews Manufacturers on the Future of eCommerce

DI Interviews Manufacturers on the Future of eCommerce We had a great time at the Category Management & Shopper Insights Conference in Nashville! Cathy…

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Online Menu Testing for Restaurants: UX+UB=$$

Online Menu Testing for Restaurants: UX+UB=$$

Online Menu Testing for Restaurants: UX+UB=$$ User Experience research (UX) is a high-tech sounding approach to evaluating "a person’s emotions and…

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Will We See You in Nashville?

Will We See You in Nashville?

Will We See You in Nashville? We’re excited to participate in the Category Management Association’s annual conference, May 7-9 in Nashville. The line-up…

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Product – Part 4 of the 4Ps Makeover

Product – Part 4 of the 4Ps Makeover

Product – Part 4 of the 4Ps Makeover In this series of articles, we examine the “Four Ps” (Price, Promotion, Place, and now Product, the building blocks…

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Webinar: Adapting CatMan Principles to the Digital Channel

Webinar: Adapting CatMan Principles to the Digital Channel

Webinar: Adapting CatMan Principles to the Digital Channel The Category Management Association is hosting the following webinar featuring Craig Hodnett,…

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Promotion – Part 3 of the 4Ps Makeover

Promotion – Part 3 of the 4Ps Makeover

Promotion – Part 3 of the 4Ps Makeover In this series of articles, we examine the “Four Ps” (Product, Price, Place and now Promotion, the building blocks…

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