Category Management Association Webinar – The 2.0 Retail Landscape


Cathy Allin and Craig Hodnett presented Helping Your Retailer Capture the OmniShopper: Understanding Where & How They Want to Shop in a webinar produced by the Category Management Association on October 13th.


The presentation included examples of breakthrough retail solutions to revolutionize the OmniShopper experience in a shopper-centric way, including: 

  • Virtual Conjoint™ – Identifying guiding principles from a massive amount of ideas
  • Shopper Decision Trees – Reinventing categories for the future
  • Digital.IQ – Testing OmniShopper-centric solutions in the eCommerce space

If you are interested in learning more, or to set up a personal presentation, please email or call 816-437-9852.