eCommerce - Apocalypse or Opportunity
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2020 Research Industry Predictions
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Millennial eComm Trends Make an Impact
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Rapid POP Testing: Measuring Impact in the Store All of the millions spent on product development, product testing, packaging, slogans, and advertising…
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Shopper-Driven Aisle Arrangements What Matters Most at Retail? When considering what matters most at retail, CPGs tend to focus heavily on Assortment, but…
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Gaining Shopper Attention in a One-Inch World Online, Your Package is an Inch Tall No question, the eCommerce environment isn’t the same as brick and…
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KCBJ Interviews President Cathy Allin Decision Insight President Cathy Allin was interviewed by the Kansas City Business Journal regarding the recent…
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TABS Analytics Joins Forces with Industry Leader Decision Insight Addition of Leading Virtual Shopper Research and Retail Strategy Firm Enhances TABS’s…
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CMA Conference Blog – J&J eComm Super Session Recap Bringing eCommerce Category Leadership to Life We had a great time at the CMA/SIMA Annual Conference!…
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We're going to the 2019 CMA/SIMA Conference - February 25-27 at Caesar’s Palace in Las Vegas Will you be there? We're looking forward to the "don't miss"…
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Innovation is our Core from the Top Down Decision Insight President and CEO Cathy Allin was recently recognized as an Innovator by the Path to Purchase…
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Build a Winning eCommerce Game Plan with Digital CDTs Both Brick & Mortar CDTs and Digital CDTs (D-CDTs) provide a deeper understanding of shopper…
Read MoreCategory Management Association Webinar – The 2.0 Retail Landscape Cathy Allin and Craig Hodnett presented Helping Your Retailer Capture the OmniShopper:…
Read MoreHappy Holidays All of us at Decision Insight hope your holidays are merry and bright! In the spirit of the season, we’re sharing some of the groups we…
Read MoreJohnson & Johnson Makes Shopping Better for Moms Alex Sodek, our Chief Research Officer, is quoted in an article published in Hub magazine how J&J…
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Identifying Optimal Aisles from 100s of Variations One of Decision Insight’s clients, a category captain in a set that includes 4 key product segments,…
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Cathy Allin Wins Women of Excellence Award for Innovation Decision Insight President and CEO Cathy Allin was honored with the Path to Purchase Institute’s…
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The Research-Informed Packaging Decision Product packaging once served narrow objectives — containing and protecting the product on a journey from…
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