Which Aisle Arrangement Will Grow Sales & Improve Shoppability?

Effective aisle arrangement has a direct impact on your product’s sales and shelf presence. The right layout assists the shopper in shelf navigation and persuades the shopper to choose your product for their basket. Decision Insight’s approach incorporates virtual shopping with additional proprietary diagnostics like Findability to determine the potential impact on shelf presence – and most importantly, on sales – for each strategy. And, with Heat Map Analysis, we can also provide clients a visual representation of the effectiveness of each arrangement strategy.

Decision Insight’s ShopperIQ-Arrangement solution is a valuable tool to effectively:

  • Test alternative shelf configuration strategies prior to implementation
  • Verify market structure/consumer decision tree work
  • Convince retailers to activate the optimal arrangement

By evaluating consumers’ actual behavior in the context of a retail environment, DI clients better understand the potential impact on:

Sales: Will the new arrangements grow your brand? Grow the category?

Shelf Impact: Will your brand break through the competitive clutter effectively with a new configuration?

Shoppabilty: Do new configurations deliver a more satisfying shopping experience? Demonstrate potential to increase retailer loyalty?

Brand Equity: Do the new arrangements positively affect shopper perceptions of your brand?

Successful in-store arrangements can improve the overall shopper experience while increasing sales – for your brand and for the overall category. Click here to request more info about ShopperIQ-Aisle Arrangement.

You also may be interested in our article about guiding principles for better aisle arrangements, “Optimal Aisles a Win/Win/Win“.

ShopperIQ Proprietary Solutions

ShopperIQ, Decision Insight’s proprietary suite of virtual shopping research solutions, provides the go-to-market confidence required in today’s competitive retail world.

Best-In-Class Research

Our best-in-class research and insights specialists reliably transform consumer insights into successful retail solutions. By testing alternative in-store initiatives in the context of an actual store environment with a full category assortment, we are able to measure sales impact – and the important “whys” behind the sales activity.

Cost Effective

Making the case for retailer implementation and going to market with confidence has never been easier, faster or more cost effective. And, DI ShopperIQ results correlate to in-market data at 90% or better.