About DI

About DI

Decision Insight is the shopper insights and retail strategy firm that uncovers shopper behaviors and motivations to develop effective strategies that win at retail. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients.

Named by Path to Purchase Institute as the “purest research house among virtual shopping suppliers,” our approach is Shopper Centric and Retail Forward.

We’re trusted partners to manufacturers in all classes of trade, conducting virtual shopping across Food & Beverage, Pet Needs, Household Goods and Durables, Toys & Gaming, Pharmaceutical, Alcoholic Beverage and Restaurant categories. And, we have significant channel expertise within Grocery, Mass, Club, Drug, Dollar, Electronics, C-Store, Hypermarket, Auto, Casual Dining and QSRs & other specialty stores – not to mention eCommerce.

It’s no secret that DI pioneered virtual shopping over 20 years ago. And in category after category, our research has correlated to brand share at .90 or better. Today, our expertise in technology-enabled methodology combined with best-in-class research professionals and strategic planners, reliably transform consumer insights into successful retail solutions.

At Decision Insight we understand that the ultimate measure of your research investment is the result you achieve from the actions you take. Are you ready for results? DI is here to help.

Find out more about “How We Work” across the four tenets that guide us; Discover, Create, Validate, and Activate.
Insights association