Our use of technology differentiates us, but it’s not what defines us. It’s our research, the art and science of when research excels, that we apply in the market and the evolving shopper world.
Think about yourself and your shopping experiences. When you go into a store the context is very different from shopping online. The assortment and the selection you are exposed to in a physical store is limited by physical constraints. Digital has no physical constraint.
We understand that a shopper has those different experiences and it’s our job to help you understand what to do when they are in those environments – and what is it that we need to do to optimize for you when the shopper is in one environment or another.
