Insight = Activation
The ultimate measure of your research investment is the results you achieve from the actions you take. Decision Insight’s team of skilled research professionals specialize in high caliber shopper research and its application to the development of winning retail strategies We methodically reveal previously undetected shopper behaviors and buying motivations and then work with clients to create and test solutions – often in a virtual shopping environment – to prove validity before going to market. The professionals at DI have the creativity, dedication, and expertise to help your organization develop winning go-to-market retail strategies and the breakthrough marketing materials you need to achieve successful marketplace activation.
At DI, our approach is customized to accommodate your specific needs. Some areas of expertise include:
- Insight synthesis with a critical review of existing work
- Cross-functional interviews both at HQ organizations and with customer field teams
- Facilitation of stakeholder meetings to discuss research implications & develop go-forward strategies
- Development of a forward-looking, multi-year category growth roadmap
- Creation of custom visualization materials to help drive activation with key retail customers
From Discovery to Activation, Decision Insight is here to help you develop your winning retail strategies.