Extreme Marketing Makeover: The Four Ps Edition

First in a Four-Part Series There is revolutionary change in today’s retail landscape. Various thought leaders in the industry have expressed equally varied points of view regarding the future of Shopping. As researchers and strategic advisors to a variety of brands and businesses, Decision Insight is highly vested in understanding the changing shopper, the impact […]


New Date for CMA Webinar: You Can’t Automate the Shopper

What Makes Your Automation Tools Unpredictable? The Shopper. The Category Management Association is hosting the following webinar featuring Craig Hodnett, our SVP of Client Solutions, on October 12th – we hope you can join! Sign up here: CMA Events (select Solution Demo Webinar). You Can’t Automate the Shopper, October 12th at 10am Central Shopper nuances […]


Urban Assault on Aisle Assortment

The urban core is making a comeback – a phenomenon Alan Ehrenhalt coined as “the great inversion.” His book, “The Great Inversion and the Future of the American City,” is a progress report on the rearrangement of living patterns. According to Ehrenhalt, it’s not even necessary to be downtown to realize a sense of the […]