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When testing alternative packaging designs, there should be one criterion that rises above all else: which packaging alternative maximizes SALES...
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Succeed in your marketplace by testing alternative placement, packaging, pricing and products using SimuShop, our online virtual shopping research platform.
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CPG companies spend millions on advertising, PR, websites, and many other marketing levers – and these investments are critical. But, research consistently demonstrates that MOST of the purchase decision is made at the shelf.
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