Ad Testing Test video, print, or radio advertising before launch to see what pulls the most from your target audience.
Category/Brand Management For definitive answers on category management, consumer behavior in the actual environment must be measured.
Concept Screening When innovation drives your business, it is important to quickly and cost-effectively test a large quantity of ideas and to efficiently identify the ideas that merit further investment. Screening these ideas early in the development cycle helps to focus the majority of investment only on those ideas likely to succeed.
Menu Optimization For the restaurant business, menus are the primary sales tool once customers come through the door. Menus are so important that their design, layout, pricing, and product choice are all critical to a restaurant's success.
Pricing To test pricing, three approaches are most commonly used, either in combination or individually.
Packaging When testing alternative packaging designs, there should be one criterion that rises above all else which packaging alternative maximizes SALES.
Positioning “There are no significant differences.” Is this what you hear when you test positioning alternatives? You’re not alone – this is a common occurrence, particularly for products that are somewhat familiar to consumers.
Product Development With the number of choices that buyers have, in any category, an offering must be noticed before it is even tried.
Virtual Ethnography A qualitative & quantitative research blend that: brings a consumer to life; can more accurately predict behavior; and is scalable.
