A La Carte^™
Traditionally, when restaurants test menu items or menu variations, they present respondents a concept and ask them to evaluate the concept on appeal or purchase interest.

SimuShop^®
With SimuShop®, virtual shopping is not a research tool. It is a platform for conducting a wide array of research initiatives (new product introductions, pricing, packaging, promotions, category management, merchandising, etc.).

SimuShop+^®
After shopping in a SimuShop exercise, respondents are selected to participate in a chat session. If they agree – and most do – they receive an on-screen notification that they are being connected to a live moderator to answer some in-depth questions.