Company Overview

Decision Insight is the purest research house among the
leading virtual shopping suppliers.

As the importance of shopper marketing programs increase, a rapid, flexible, and cost-effective approach to testing shopping behavior becomes increasingly critical. By using online virtual shopping to recreate the context of a store, Decision Insight tests retail-specific strategies to optimize product assortment, product placement (in store or on the shelf), POP promotions, pricing, and packaging, by category.

The real value in any research effort is measured by activation in-store. Our customers consistently benefit from results that enable retailers to confidently activate new plans in-store. By listening closely to our customers' business challenges, we align the research objectives to build an online virtual environment that essentially replicates an in-market test but offers faster field time and cost efficiencies without geographic bias. The behavior we measure is validated to actual sales (consistently correlating to IRI/Nielsen in-store sales data at or near .90).