Company Overview

Decision Insight is a market research firm specializing in the measurement of
Shopper Marketing and Category Management strategies. We’re trusted partners to manufacturers in all classes of trade.

Retailer Approved. Shopper Centric.

Our philosophy: There are many levers that can be pulled at the store: assortment, arrangement, pricing, promotional strategies, and packaging. They all play a dramatic role in IMPACTING decisions at the store. A decade ago, Decision Insight recognized that traditional research could not evaluate the impact of in-store strategies. Using SimuShop®, our award-winning virtual shopping platform, we measure the impact of these in-store strategies before going to market. We conduct these studies in the context of any channel or retailer.

Decision Insight was the first to offer online virtual shopping. Now, with over 10 years of experience solving client challenges in an ever-changing shopper environment, Decision Insight has validation that it works! In category after category, we have correlated to brand share at .90 or better. Named by the In-store Marketing Institute as the "purest research house among virtual shopping suppliers," we have shown SimuShop® is superior to traditional approaches.