Fancy a Snack? Try Some Ice Cream!
CHICAGO, July 2010 – Read about Nestle's New Merchandising Location Strategy preso specifically covering ice cream cups presented by Russ Onish and Alex Sodek.
The added bonus for sitting in? A chance to sample some of the great ice cream. Talk about a delicious multi sensory experience! Read More
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UAF Receives Baby Formula Donation As Part of Relief Effort in Haiti
KANSAS CITY, June 2010 – A private donation of more than 1500 cases of baby formula was made to United Aid Foundation (UAF) in support of the Love a Child Orphanage, established as a refugee camp after the devastating earthquake in Haiti. Read More
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Congratulations to Barilla!
At the LEAD Marketing Conference, October 6th in Chicago, Barilla America received the LEADER Marketing Award sponsored by IBM.
They were recognized for their effective use of sophisticated new technology; using virtual shopping to enhance category management and shopper marketing efforts. |
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Ernst and Young has released the finalists for their Young Entrepreneur Of The Year award in the Central Midwest region and we are proud to announce that CEO Cathy Allin is among them. This group of exceptional entrepreneurs was selected by a judging panel made up of regional business, academic and community leaders. Winners will be announced at a gala event on Thursday, June 4th, 2009 at the Sheraton Overland Park Hotel. Read the full press release here.
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 Brad Barash, VP, has an article published in the March 2009 issue of Quirk's Marketing Research magazine. The article about food/restaurant research is titled "French fries and the law of unintended consequences."
The problem: Marketing research techniques used for restaurants today fall drastically short in considering the consequences, intended and unintended, of new strategies and tactics.
The solution: Research alternatives are outlined in this article... Read the whole story here.
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We’re leading a pre-conference workshop at the IIR Shopper Insights conference in July:
Shopper Insights in Action 2009
Workshop – Decision Insight
Creating Successful Retail Stories Featuring Virtual Shopping
How do you deliver winning retail solutions that get activated in the store?
Increasingly, leading product manufacturers and retailers are turning to virtual shopping as a platform to test and refine solutions. In this interactive workshop, learn the key steps to successfully leveraging virtual shopping to address:
- Aisle flow and shelf layout
- Assortment planning and SKU rationalization
- Merchandising, POP, and signage
- Packaging and new product introduction
Through a series of case studies, learn how leading companies have leveraged virtual shopping to activate shopper insights initiatives. Included in the case studies will be leading product manufacturers (Pepsi, Heinz, Kellogg’s, and Frito-Lay) who have implemented retail-specific programs (Walmart, Target, Kroger, CVS, Walgreen’s and 7-Eleven).
Key Takeaways:
- What is the one key step in getting programs activated at retail?
- How do you use virtual shopping to build stronger relationships with your key retail partners?
- What do you need to know to make virtual shopping a successful platform for your shopper insights efforts?
Presented by:
Alex Sodek, Senior Vice President, Decision Insight
Leslie Downie, Account Services, Decision Insight
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Decision Insight in ISMI's white paper- Shaping the Store: The Use of Virtual Retail Simulations in Marketing Research and Beyond.
(February 1, 2009) – Why are leading retailers and product manufacturers (ie. Kellogg's, Johnson & Johnson, PepsiCo) turning to virtual shopping? Get your copy of the virtual research paper from ISMI and ARF featuring Decision Insight to find out! Click here.
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Decision Insight is published in Grocery Headquarters "Analyze This", A look at technology for tracking response to in-store promotions.
(January 1, 2009) – Retailers and manufacturers have been measuring the effectiveness of advertising for as long as there have been ads. The response to television, radio, print ads and direct mail pieces, can be tracked fairly easily... Read the entire publication. |
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Decision Insight Celebrates 25th Anniversary
Kansas City, MO. (March 19, 2008) –This month marks the silver anniversary of Decision Insight. The company set up shop 25 years ago as a traditional marketing research company. They’ve since developed several online methodologies including a premium virtual shopping product. Their virtual shopping expertise is delivering shopper insights and revolutionizing the marketing research industry.
Cathy Allin, President & CEO, comments, “We’re leading the charge to observe consumers and measure their behaviors instead of just reporting on their stated attitudes and opinions.”
Ms. Allin became sole owner of Decision Insight in 2007 when founder Betsy Stewart retired. She joined the company in 2001 having previously lead media, production, and technology enterprises. Since then, Decision Insight has focused almost entirely on online research, introducing online menu tests (A La Carte™) in 2003 and online shopping simulations in 2004 (Simushop®). Their virtual shopping methodology led to a partnership with Frito-Lay to win the 2006 American Marketing Associations EXPLOR Award for online innovations titled, “Virtual Ethnography: Predicting and Understanding Shopping Behavior (in hyper-drive).” Decision Insight has also been recognized by Deloitte in both 2005 and 2006 as one of Kansas City’s Fastest Growing Businesses.
Decision Insight is a full service marketing research firm servicing Fortune 500 clients to answer what consumers do in their marketplace. They use online virtual environments to measure what consumers “do” as opposed to “say,” so research results are based on behavior, not appeal or likeness scores. Research tests are conducted in “virtual environments” that replicate a specific category, channel or retailer. These virtual environments are usually online, so studies field quickly, cost-efficiently and without geographic limitations. Specialties include virtual shopping with SimuShop and menu optimization with À La Carte. |
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December 2007: Internet Insight, KC market research firm uses Web to help clients mine data
Losing a big contract with one of the world's most recognizable companies may prove to be a great victory for Decision Insight Inc. In 2001, Pepsico Inc. asked the Kansas City based market research company to bid, along with other companies, for a project to build a virtual supermarket containing 18 aisles and 13,000 products that would help corporations decide how to better place its snacks and beverages on store shelves...
Read the full article here.
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December 2006: The First Research Odyssey Event in Dallas, TX
We brought together researchers from world-class companies and from our strategic partners for a day of roundtable discussions, brainstorming and planning sessions to take research to the next level. Through this and further collaboration we plan to innovate synergies on new and emerging research tools and techniques. Contact Cathy Allin (816)221-0445 x235 for information about how you can participate in an upcoming event. |
September 2006: Frito-Lay and Decision Insight Win American Marketing Association’s 2006 EXPLOR Award for Innovation
Decision Insight and Frito-Lay, the convenient foods division of PepsiCo, won the American Marketing Association's (AMA) 2006 EXPLOR award for their virtual ethnography research. The award, established in 1999, recognizes performance and leadership in online research and acknowledges the most innovative uses of applications in technology. |
Summer 2006: Ingram's names Decision Insight "Kansas City's Fastest Growing Business," Top 100 Ranking |
2006 Deloitte. Reaching the Heights of Innovation, Future of Business Award Finalist |
