For the restaurant business, menus are the primary sales tool once customers come through the door. Menus are so important that their design, layout, pricing, and product choice are all critical to a restaurant's success. Decision Insight's online menu optimization tool, A La Carte™, takes menu variations and tests them online with current and potential customers. Results from actual (yet virtual) ticket averages strengthen stated consumer measures and provide additional key behavioral measures. Find out how to maximize your sales ticket average with the best selection of products, the highest pricing possible, and/or optimal menu design.

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