He recommends “getting [in] earlier on the development cycle by using research
to understand strategies before there’s been a big investment… so you are only investing in the strategies that are more likely to succeed.”
More companies will find that using a virtual environment as a research
platform gives them an edge today. Decision Insight specializes in the online
re-creation of stores for market research. Its work reflects how shoppers
behave in a real store.
 |
"I think innovation is important for sure,
but it really has to be the research that drives the innovation."
|
|
Barash believes that research drives innovation and not the other way around.
Moreover, 2009 will be a growth year for virtual research.
“More companies are embracing newer technology and more online [research]
techniques, so I think that side of the business will continue to grow,” he
said.
To read the complete story in Marketing News,
click here.
