Decision Insight - A full-service market research company specializing in consumer market research using online market research and 3D simulated environments.

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Influencing Change at Retail:
Barilla Leads with Virtual Shopping

In-Sight: Shopper Marketing and the use of Virtual Simulations

Barilla America Earns LEADER Award for Research Using Virtual Shopping Platform

Hear from Craig Geiger, Director of Category Management, Doug Healy, Senior Market Research Analyst, Barilla America; and Alex Sodek, Senior Vice President, Decision Insight on how Barilla America sought to determine how consumers shop to increase category and brand sales.

InStore Marketing Summit
April 21-23, 2010

www.instoresummit.com

Ten years ago, who had heard the term “shopper marketing?” Yet, today, nearly every major brand in the US has an entire department dedicated to “shopper marketing,” and most have departments dedicated to “shopper insights” that support “shopper marketing.” Read More...

Country’s top pasta maker is recognized for outstanding achievement at the first annual LEAD Marketing Conference in Chicago