Whether your shoppers are using new technologies or not (most are!), you are falling behind your competitors if you are not leveraging technology to better understand your consumers' shopping behavior!

The Shopper Technology Institute can help you identify the best tools available. Their new book, The Essentials of Shopper Technology, provides an overview of what is available. And, they feature Decision Insight.

To deliver concepts that you know your retail partners will activate, you've got to maximize your Shopper Impact Quotient, or ShopperIQ. That means you've got to be able to accurately test and measure what shoppers will do. And that's what Decision Insight does best.

Your trusted partners at Decision Insight can provide up-front validation of shopper behavior across the path to purchase. Our ShopperIQ solutions provide key measures and validate the impact of shopper behavior where decisions are made (accuracy range .90 to .94). Results will tell you what will make a difference in the marketplace.

Increase shoppability – and sales – with the right adjacencies at the shelf

Providing the right flow of subcategories in the aisle makes shopping easier and enhances sales. It is especially important to understand what product groupings should lead the aisle since that can have a dramatic effect on sales.