When innovation drives your business, it is important to quickly and cost-effectively test a large quantity of ideas and to efficiently identify the ideas that merit further investment. Screening these ideas early in the development cycle helps to focus the majority of investment only on those ideas likely to succeed.

With an in-house art department and a staff of programmers, Decision Insight provides screening tools that incorporate visuals into the screening process. Using visuals keeps respondents engaged… and an engaged respondent provides more accurate feedback.

Beyond standard rating tools (purchase intent, uniqueness, value, etc.), there are other tools that add value to your screening process, including tools that:

• Force discretion across concepts that may initially perform similar to each other
• Identify key elements that drive appeal and elements that may
be detracting from it

You also might be interested in the In-Sight Article: Historical Norms are Old News