For definitive answers on category management, consumer behavior in the actual environment must be measured. SimuShop® simulated shopping environments give output measures based on behavior (not likeness scores) just like using an in-store tests. You can test many more ideas in less time and lower cost than in-store test. You’ll also get diagnostics that you cannot get with an in-store test.

Online research can now answer these key questions:

• What merchandising strategy/layout benefits the manufacturer as well as the retailer?
• What is the effect of different category displays on consumer purchase?
• Can you expand overall category sales?

Whether its presentation of the total category in a large retail environment, altering displays to maximize brand performance, or maximizing use of shelf space, our process can produce results with extremely high correlation to market sales.

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