Test video, print, or radio advertising before launch to see what pulls the most from your target audience. Ideally advertising should be tested in the most realistic context possible, creating clutter and blinding the research intent from the respondent. Often a shopping or menu ordering exercise can be included pre and post-exposure to estimate true market impact –not just recall and appeal. Break ads or campaigns down to measure individual elements to see which areas are working and which could use improvements with your key segments. Test the distribution channel, message, the copy and design elements, the spokesperson, etc… all key elements of a successful campaign.

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