Now A La Carte Online™ replicates a restaurant ordering experience online from entering the establishment to being able to flip through menu pages. Use it to test menu options in the context of a realistic full menu-set.
A La Carte™
Traditionally, when restaurants test menu items or menu variations, they present respondents a concept and ask them to evaluate the concept on appeal or purchase interest. Our experience is that these stated measures can be misleading because they lack real-life context (consumers are not trading off among all menu options/choices).
Instead, menu items should be tested in the context of a full and realistic menu-ordering EXPERIENCE. The A La Carte™ online menu optimization system can replicate a restaurant menu (either a menu board or an actual menu) and build the context of the specific environment. This context leads to rich output measures, such as:
Menu Item Reach (% of consumers who order each item)
Product Mix (Share of items across menu)
Average Ticket Price
Use the A La Carte™ menu optimization system for:
Pricing: What is the price elasticity across menu categories? What is the impact of price bundling or specials?
New product introductions: What is the impact on average ticket sales? Do sales from this product steal share from/cannibalize more profitable items?
Item rationalization: What items may be substitutable?
Featured items: Which items should be featured? How does it affect profitability?
Menu layout: Does imagery and location increase frequency of more profitable items?
