Decision Insight - A full-service market research company specializing in consumer market research using online market research and 3D simulated environments.

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2011 Wrap-Up: Five Golden Insights

What's in A Winning Package?

The IMPACT of Unintended Consequences with Frito-Lay

We’d like to “wrap up” 2011 by sharing five shopper insight fundamentals we’ve found to make an impact over the years. In our tradition of virtual shopping research, they ring true across categories, retailers and shoppers - to impact decisions where decisions are made.

Insight #1: Lead With Large Making products easier to find increases the chance for conversion.

See the Others

Can you Imagine...
• Having continuous marketing exposure all day, every day...

• In front of your target audience at the
point of purchase...

• At the moment of the
buying decision?

Sound like a dream come true? What could be such a good value for the marketing spend?

Read More...

At the recent Shopper Marketing EXPO in Chicago, Mike Quintana from
Frito-Lay presented a
sold-out seminar with Cathy Allin, DI President & CEO.

In the presentation, Behave Yourself! How Behavioral Research is Changing the Face of Shopper Marketing, Mike discussed Frito-Lay’s blend of behavioral, attitudinal, and in-market techniques to evaluate shopper marketing strategies.

Read the entire Story