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Decision Insight Expands to Europe with Partner Firm Retail Insights.

SKU Rationalization: Do It the
Right Way

Shopper Insights in Action: Recap
Fancy a Snack? Try Some Ice Cream

We are pleased to announce a partnership with Retail Insights, a European firm specializing in shopper research, category management and shopper marketing.

Based in Belgium, Retail Insights helps manufacturers build shopper knowledge and offers expert category management advice. Retail Insights is a trusted partner for international manufacturers including PepsiCo, Danone, Campbell’s, Mars, Microsoft and Philips.

Read the Full Story

SKU rationalization is a hot topic, especially in the recent economic downturn. And retailers are insisting on it, with increasingly smaller formats, making more space for private label, and the constant pressure of new SKUs being introduced. Read More...

Read about Nestle's New Merchandising Location Strategy preso specifically covering ice cream cups presented by Russ Onish and Alex Sodek. Read the Full Story