 At the recent Shopper Marketing EXPO in Chicago, Mike Quintana from
Frito-Lay presented a
sold-out seminar with Cathy Allin, DI President & CEO.
In the presentation, Behave Yourself! How Behavioral Research is Changing the Face of Shopper Marketing, Mike discussed Frito-Lay’s blend of behavioral, attitudinal, and in-market techniques to evaluate shopper marketing strategies.
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