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Watch “Measuring the Power of Social Influence at the Shelf”

Valla Roth, Director of Communications, presented at the NewMR event on how Behavioral Economics is providing marketing researchers new insights into how shoppers make decisions. Social influences are becoming ubiquitous with the power of Social Media. Gone are the days when shoppers make decisions based solely on more benefit-driven messages delivered using traditional advertising, consumer promotions and trade promotions.

What is your ShopperIQTM?

To deliver concepts that you know your retail partners will activate, you’ve got to maximize your Shopper Impact Quotient, or ShopperIQ. That means you’ve got to be able to accurately test and measure what shoppers will do. And that’s what Decision Insight does best.

Your trusted partners at Decision Insight can provide up-front validation of shopper behavior across the path to purchase. Our ShopperIQ solutions provide key measures and validate the impact of shopper behavior where decisions are made (accuracy range .90 to .94). Results will tell you what will make a difference in the marketplace.

ShopperIQ - Merchandising

Maximize Sales with Effective in-Aisle Communications

The shopper’s ultimate decision to select your product is made at the store. Effective Point-of-Sales (POS) communications - such as signage, displays, door clings - can help drive home your brand messaging, and persuade the shopper to buy in the category.