PLACE blog nov17

Are the 4Ps still Relevant? First Up: Place

There is revolutionary change in today’s retail landscape. Various thought leaders have expressed equally varied points of view regarding the future of shopping. As researchers and strategic advisors to a variety of brands and businesses, Decision Insight is highly vested in understanding the changing shopper, the impact on retail – and providing guidance to optimize […]


Does Your Retail Sales Strategy Truly “Click”?

The OmniShopper has changed retail forever: Successful Go-To-Market Strategy Platforms must now include the eCommerce “click” channel. During my years in category management and sales, I was involved in a significant amount of consumer and shopper research within the Brick & Mortar world. Participation in several industry share groups with leading manufacturers allowed me to see […]


Less is More: Eliminating SKUs and Increasing Sales

While Innovation is a major growth driver today across all manufacturers, the question for today’s reduced Assortment and Space retail world is: How do I provide the Innovation shoppers want without eliminating the base products they still buy? According to one recent Decision Insight client, a CPG Consumer and Customer Insights Manager, “We have so […]