Virtual Conjoint Decision Insight d8_blog1

Game-Changing Product Innovation with Virtual Conjoint

Innovation in the Detergent Aisle While there have certainly been innovation victories in the detergent aisle over the category’s long history (liquid detergent comes to mind), bold changes have been the exception. Because of cost or testing-scale issues associated with research methodology, consumer product R&D investments are often limited to incremental product improvements – all […]


Speed, Need & Innovation: The Best Practice CDT

Craig Hodnett, SVP of Client Solutions, talks Best Practices. Best practices generally save time, money and lead to better results. For CDTs, I’ve learned to evaluate “best practices” through a rather narrow lens. In my experience, best practices in CDTs are those that best simulate the shopper’s real world experience. My 30+ years of experience in […]