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DI Interviews Manufacturers on the Future of eCommerce

We had a great time at the Category Management & Shopper Insights Conference in Nashville! Cathy Allin, Decision Insight’s President and CEO, had an opportunity to speak with a few manufacturers about the impact of eCommerce on today’s shopper and how manufacturers and retailers are collaborating to better understand that shopper and optimize online sales […]

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Online Menu Testing for Restaurants: UX+UB=$$

User Experience research (UX) is a high-tech sounding approach to evaluating “a person’s emotions and attitudes about using a particular product, system or service.” UX testing is often applied to website design, helping to evaluate questions related to functionality: Is the site easy to use? Can users quickly and easily find what they want? Are […]

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Will We See You in Nashville?

We’re excited to participate in the Category Management Association’s annual conference, May 7-9 in Nashville. The line-up looks great, with industry leaders from Meijer, Walgreens, Hershey’s, Heineken, Fruit of the Loom, and more! Please join us for our session with Bel Brands on Tuesday morning at 10:05: How Bel Brands Reimagined the Snack Occasion for […]