Blog

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Will We See You in Nashville?

We’re excited to participate in the Category Management Association’s annual conference, May 7-9 in Nashville. The line-up looks great, with industry leaders from Meijer, Walgreens, Hershey’s, Heineken, Fruit of the Loom, and more! Please join us for our session with Bel Brands on Tuesday morning at 10:05: How Bel Brands Reimagined the Snack Occasion for […]

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Product – Part 4 of the 4Ps Makeover

In this series of articles, we examine the “Four Ps” (Price, Promotion, Place, and now Product, the building blocks of marketing) and their relevancy in today’s Digital world.  In traditional retail, a product has the advantages of placement and context – not to mention multiple shelf facings and endcap displays. Online it’s the product image […]

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Webinar: Adapting CatMan Principles to the Digital Channel

The Category Management Association is hosting the following webinar featuring Craig Hodnett, our SVP of Client Solutions, on April 6th – we hope you can join! Adapting CatMan Principles to the Digital Channel April 6th at 10am Central How does the Category Management Process differ for eCommerce? Online, the physical restrictions of the store are […]