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Less is More: Eliminating SKUs and Increasing Sales

While Innovation is a major growth driver today across all manufacturers, the question for today’s reduced Assortment and Space retail world is: How do I provide the Innovation shoppers want without eliminating the base products they still buy? According to one recent Decision Insight client, a CPG Consumer and Customer Insights Manager, “We have so […]

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Game-Changing Product Innovation with Virtual Conjoint

Innovation in the Detergent Aisle While there have certainly been innovation victories in the detergent aisle over the category’s long history (liquid detergent comes to mind), bold changes have been the exception. Because of cost or testing-scale issues associated with research methodology, consumer product R&D investments are often limited to incremental product improvements – all […]