Maybe you’ve noticed a photo in the “Create” section of our new website featuring Decision Insight team members peeking – through raindrops and hazy glass – back out at you. A few clients and others have asked about the photo – so, we thought we’d share.

It all started with one word: Create.

It’s the second of four words (Discover/Create/Validate/Activate) that serve as shorthand for the way DI today conducts business.

Perhaps “Create” is not a word usually associated with research firms. But we feel strongly that “Create” is one of four important concepts that precisely fit the Decision Insight of today.

Our president, Cathy Allin, explains:

“I’ve believed for some time now that research at its core delivers the perfect mix of science – DI’s research discipline – and, what I view as a complex and innovative art form: DI’s strategic planning expertise. Research truly is art and science.”

Labyrinth-at-The-Nelson-Atkins-Museum-of-Art-by-Robert-Morris_dezeen_468_0How to visually depict “Create” in just one photograph? Fortunately, in Kansas City (home to DI headquarters), world-class inspiration is waiting to be found at the Nelson-Atkins Museum of Art. An early morning bicycle ride through the museum’s Don J. Hall sculpture park provided the “a-ha” moment: It was the Glass Labyrinth. The twists and angles within the glass maze representative of our research work and mix of talent we have proudly built to support our clients.

The Glass Labyrinth was commissioned to celebrate the 25th anniversary of the Sculpture Park at the Nelson-Atkins. Designed and created by Robert Morris, the sculpture captured our collective imagination as the perfect location for a photo with our team. In fact, the photo location would actually be within the new sculpture.

We noticed  an inscription on a metal marker near the Glass Labyrinth that sheds light and inspires. It reads:

“As you move through its potentially disorienting environment, we invite you to consider: Is your experience a metaphor for negotiating the uncertainties of our time?”

A metaphor for the consumer marketplace if ever there was one! And another marketplace metaphor came from Nelson-Atkins online comments, “Although the sculpture appears locked into a single static form, the Glass Labyrinth represents another twist on this idea: its appearance changes constantly with the movement of people within it and the flux of nature beyond.”

After spending time in the sculpture garden and interacting with  the labyrinth, another observation struck us: All that is required to make sense of the transparent (and, surprisingly, confusing to navigate) paths within the maze, is a different point of view.

Thanks to the Nelson-Atkins Museum of Art and artist Robert Morris for this inspiring addition to the sculpture park. And for, on one early and humid June morning, letting our curious band of analysts, strategists, support team, managers and researchers, invade, pose and be inspired by the morning sun reflecting off of Morris’s rain-speckled Glass Labyrinth.