At DI, we do more than interpret test results; we turn market ideas into marketplace impact – the big breakthrough. Influencing purchase. Connecting with the consumer. Translating insights into activation with breakthrough communication tools. And wasn’t that the objective in the first place?

Our strategic planning professionals know strategy and they know how to implement.
To fully solve any shopper marketing challenge and inspire behavioral shifts, execution is paramount. Creating an end-to-end sales strategy means educating the sales team along with successful retail activation.

Gaining buy-in and support from the retail channel is less of an obstacle with visualization video demonstration tools from DI. Multimedia materials with communications efficacy are the critical link to taking consumer-tested and proven research results to impactful marketplace rollout.

DI regularly works with clients to create dynamic sell-through materials to gain buy-in from key retail customers. With DI marketplace activation tools, winning sales strategies become winning marketplace results.

More How We Work: Discover | Create | Validate | Activate