No one understands modern shopper behavior and consumer motivation like Decision Insight. Three decades of consumer research experience have groomed the team at DI to actively anticipate the emerging needs of manufacturers, retailers and restaurant clients.
Decision Insight is the shopper insights and retail strategy firm that reliably uncovers shopper behaviors and motivations and develops effective strategies to win at retail. It’s no secret that DI pioneered virtual shopping over 10 years ago. And today our expertise in technology-enabled methodology, combined with best-in-class research professionals and strategic planners, reliably transform consumer insights into successful retail solutions.
Our Clients are #1
Often that means they are the biggest, most innovative, or most influential companies in their industries. But large or small, they are #1 to us. This is not just a slogan but a way of operating. We focus on what’s important to our clients and that means we put our emphasis on listening and questioning as we seek to understand. Our clients have come to expect from us customized study designs and excellence in project management and analysis. Our clients value their relationships with us and in turn we routinely receive high satisfaction scores and repeat business.
Our clients prefer that we respect their privacy and confidentiality rather than post their corporate logos on our website, but we would be happy to provide references upon request. We’re working today with market leaders in Consumer Packaged Goods, OTC, Restaurants, Food Service, Consumer Durables, Home Electronics, Toys, Pet Care, Automotive, and Software employing a variety of methods to address a wide range of business opportunities. We’re proud to be a part of their winning teams.
“A deep understanding of shoppers and the path-to-purchase journey – that’s Decision Insight.”
“The purest research house among virtual shopping research suppliers.” “The CPG and retail FMCG experts.”
“The strategic partners we needed to test packaging, pricing, merchandising and arrangement, in a simulated retail context, quickly and cost effectively.”
“DI’s consumer decision trees and analysis led us to better business decisions, better ROI and better in-market results.”